Bachelor of Arts (Communication – Advertising) / Bachelor of Business (Marketing)
ObjectivesCSU’s Bachelor of Arts (Communication – Advertising) / Bachelor of Business (Marketing) familiarises students with the key areas of the advertising and marketing industries.
Academic titleBachelor of Arts (Communication – Advertising) / Bachelor of Business (Marketing)
Course descriptionAbout the course
There is an established relationship and natural synergy that exists between the advertising and marketing disciplines in the communications industry.
This four-year double degree gives students a broader marketing communication skillset over that of the respective single degrees due to the expanded selection of subjects available.
The course aims to provide a high level of practical, industry-based knowledge and skills in both disciplines, augmenting the student’s individual specialisation, be it in advertising or marketing.
Where it will take you
Today’s marketing communication professionals are expected to possess more than a superficial understanding of what the advertising and marketing processes are, as they invariably work closely together.
Depending on your specialisation, this course prepares you for employment in:
* advertising agencies (creative, media, interactive)
* the media (such as TV stations, radio stations, newspaper and magazine publishers)
* the advertising departments within corporations and organisations
* direct response, sales promotion and other consultancies
* marketing companies
* marketing divisions and departments within companies
Professionals teaching you
The course is taught by professionals with a comprehensive range of industry experience including Rod McCulloch and Brett Van Heekeren.
Your course is recognised by industry
Accredited by the International Advertising Association (IAA), students receive a Diploma in Marketing Communication from the IAA in addition to their Bachelor of Arts (Communication – Advertising)/Bachelor of Business (Marketing) double degree when they complete their studies.
The latest facilities
To ensure that you have experience in using the equipment, technology and techniques found in the workplace, our facilities include:
* on campus community radio station
* online newsroom
* satellite television room
* multimedia production area
* on campus student marketing communications agency
Hands-on experience
Students work with real clients on real projects to develop marketing strategies and produce comprehensive integrated marketing communication programs and campaigns in Kajulu Communications, the international award-winning on campus student marketing communications agency.
Practical experience
Internships of a minimum of four weeks are undertaken by final year students within major advertising and marketing companies. Longer term internships in the Asia/Pacific region, Europe and the US may also be competitively offered to third and fourth year students.
Graduation requirements
To graduate, students must satisfactorily complete 256 points. At the end of the program, students graduate with two separate awards, the Bachelor of Arts (Communication Advertising) and the Bachelor of Business (Marketing).
Students who choose to transfer either to the Bachelor of Arts (Communication Advertising) or to the specialisation in Marketing in the Bachelor of Business must satisfactorily complete 192 points in order to graduate from that award.
Note
Successful applicants cannot defer the first year of the Bachelor of Arts (Communication - Advertising)/Bachelor of Business (Marketing).