Bachelor of Arts (Communication – Public Relations and Organisational Communication) / Bachelor of Business Studies
ObjectivesCSU’S Bachelor of Arts (Communication – Public Relations and Organisational Communication) / Bachelor of Business Studies course equips graduates for the planning and management of communication strategies for a variety of organisations.
Academic titleBachelor of Arts (Communication – Public Relations and Organisational Communication) / Bachelor of Business Studies
Course descriptionAbout the course
Diverse, fascinating and challenging careers are available to graduates of this course. Workshops, case studies and projects in the core subjects cover planning and management of communication strategies for a variety of organisations - crisis and issues management, writing for organisations, communication audits, media relations and communication campaigns are some of the subjects covered by the course.
Where it will take you
Increasingly organisations are recognising that many of their largest problems are communication problems. Medium and large organisations employ communication staff, or contract public relations consultants to assist them with internal communication, media relations, government and community relations, product and services communication, investor communications. Nearly every senior executive job advertisement calls for high level communication skills.
Completion of this course and industry internships will help prepare you for initial positions, and with subsequent managerial roles, in:
* government and private organisations
* public relations or corporate affairs departments
* public relations consultancies
* non-profit organisations and community relations
Professionals teaching you professional skills
The course is taught by dedicated professionals with a wide range of industry experience in Public Relations and Organisational Communication.
The latest facilities
To make sure you are experienced using the equipment and techniques found in the workplace, our facilities include:
* on campus community radio station
* online newsroom
* television studio
* online media technologies
Hands-on experience
Case studies and projects in the core subjects cover planning and management of communication strategies, ensuring graduates are provided with a portfolio of work that demonstrates a high level of expertise.
Practical experience
Recent additions to the course structure provide students with the opportunity to work in teams on real projects in the Bathurst-Orange-Oberon region to gain valuable experience prior to their internship.
Students complete internships of four weeks with major public relations firms and corporate public affairs offices to equip them with practical, useable skills developed while working with real clients on real projects.
Graduation requirements
To graduate, students must satisfactorily complete 256 points. At the end of the program, students graduate with two separate awards, the Bachelor of Arts (Communication Public Relations and Organisational Communication) and the Bachelor of Business Studies.