CommentsAvailable at for Domestic Students at Bundaberg, Gladstone, Mackay, Rockhampton and as External Delivery, and for International Students, only External Delivery
Bachelor of Business (Specialisation)/Bachelor of Professional Communication
ObjectivesPublic relations is a function of modern management. It is relevant to community affairs and government as well as to the corporate sector. In the contemporary world, organisations depend on public relations professionals to devise and implement strategies for effective employee relations, crisis management, and maintenance of an appropriate public profile. Graduates will have the ability to research, analyse, and plan strategically by setting objectives and evaluating results. They will have many career opportunities.
Entry requirementsDomestic students - Prerequisites: English (4, SA)
Academic titleBachelor of Business (Specialisation)/Bachelor of Professional Communication
Course description
About Business/Professional Communication
It’s all about management. At some time in your working life you will have to manage something. It might be a section or department of a company or corporation or in the government sector. Why not combine business with professional communication and consider a career in marketing, media management or public relations?
Explore how to effectively communicate with an audience, design and manage public relations projects and gain valuable insight into dealing with the media. Learn fundamental business skills involving accounting, finance, economics and marketing, and then choose a specialisation to complete your business/professional communication studies.
Career Opportunities
Graduates with a double degree have access to other career possibilities outside their primary discipline and are highly attractive to potential employers. Career options for graduates of the Bachelor of Business (Specialisation)/Bachelor of Professional Communication are as a public relations officer, human resource officer, business manager, government administrator, media and marketing officer, promotions and publicity officer, advertiser, journalist, management consultant or marketing manager.
Program Structure
The Bachelor of Business (Specialisation)/Bachelor of Professional Communication requires the successful completion of 32 courses/192 units of credit over four years. These courses are provided by the Faculty of Business and Informatics and the Faculty of Arts, Humanities and Education.
In order to graduate from this program students will be expected to complete 14 courses from professional communication comprising a professional communication plan and a professional skills plan, 6 core business courses and 8 courses from a major in business, plus 4 electives courses.
* Available business majors include: Marketing, Human Resources Management, Management, and Information Systems.
* The courses in professional communication comprise a professional communication plan and a professional skills plan.
6 compulsory core Business courses
Course Code Course Name
4 Level 1 compulsory courses
COIS11011 Foundations of Business Computing
HRMT11010 Organisational Behaviour
MRKT11029 Marketing
plus a choice of one of the following two courses
ACCT11057 Principles of Accounting
ACCT11059 Using Accounting for Decision Making
MGMT19114 and MGMT19128 are recommended to be undertaken in the last year of study.
Plus 8 courses from 1 Business major listed for this program
Prerequisite course requirements must be met.
Course Code Course Name
Marketing
MRKT11028 Interactive and Internet Marketing
MRKT19030 Promotions Management
MRKT19031 Consumer Behaviour
MRKT19034 Entrepreneurship, Innovation and New Ventures
MRKT19036 Marketing of Service Products
MRKT19037 International Marketing
MRKT19038 Marketing Research
MRKT19049 Customer Relationship Marketing
Management
HRMT11011 Human Resources in Organisations
HRMT19016 Contemporary Organisational & H R M Studies
HRMT19020 Managing Organisational Change
HRMT19021 Principles of Employment Relations
LAWS11030 Introductory and Contract Law
MGMT11109 Introduction to Management
MGMT19103 Logistics Management
MGMT19126 Production and Operations Management
Information Systems
COIS12073 Enterprise Systems
COIS13013 Business Intelligence and Knowledge Management
COIS13034 Information Systems Management
COIS13064 Information Systems Project Management
COIT11222 Visual Programming
COIT11226 Systems Development A
COIT12167 Database Use and Design
COIT12200 Systems Development B
MMST11002 Web Design
MMST12009 Web Application Development
Human Resources Management
HRMT11011 Human Resources in Organisations
HRMT19012 Performance Management
HRMT19013 Human Resource Development
HRMT19014 Human Resources Planning, Recruitment & Selection
HRMT19016 Contemporary Organisational & H R M Studies
HRMT19020 Managing Organisational Change
HRMT19021 Principles of Employment Relations
HRMT19022 Comparative Employment Relations
HRMT19023 HRM Competencies
Public Relations plan (6 courses)
Course Code Course Name
Level 1
COMM11108 Communication and Democracy in Australia
COMM11110 Introduction to Public Relations
Advanced
COMM12018 Advanced Public Relations
COMM12025 Organisational Communication
FAHE13004 The Global Future
JOUR19024 Public Relations & the Media
Communication Practice plan (6 courses)
Course Code Course Name
Level 1
COMM11007 Media Writing
Advanced
COMM12020 Communication in the Digital Age
COMM12030 Desktop Publishing
COMM12116 Contemporary Photomedia
COMM12119 Speech and Script
JOUR12010 Feature Writing
4 elective courses
Chosen from any undergraduate program in the University.
Students wishing to apply for membership with the Australian Human Resources Institute must take the additional Human Resources Management course as one of their elective courses. Students should contact the Business and Informatics undergraduate program advisor for further details.
There is no accreditation for the Information Systems major in this degree.