ObjectivesAre you the creative type? Do you want to make your mark on the business world? This major, which can be taken as part of the Bachelor of Commerce, will give you an understanding of the business principles and processes underpinning advertising. You will gain an insight into and appreciation for the creative elements of advertising and learn how to effectively apply these to marketing communications or advertising industries. Emphasis is placed on the dynamic exchange processes in competitive markets.
Entry requirementsTEE Applicable Mathematics or Discrete Mathematics desirable.
Academic titleBachelor of Commerce (Advertising)
Course descriptionIntroduction
This major is designed to provide students with an understanding of the business process underpinning advertising whilst also providing an insight and appreciation for the creative elements of advertising. This major is ideally suited towards students who are aspiring to work in the account management area of advertising. This major is also ideal for those who are seeking a flexible course with the ability to pursue a minor in another discipline.
You can study this as part of a double major with:
* Marketing
* Public Relations
Course Structure Hrs/Wk Credit
Year 1 Semester 2
11016 v.5 Integrated Marketing Communications 202 3.0 25.0
311353 v.1 Communication in Business 201 3.0 25.0 50.0
Year 2 Semester 1
12632 v.4 Advertising (Principles) 211 3.0 25.0
SELECT 1 ELECTIVE 25.0
SELECT 2 OPTIONS 50.0 100.0
Year 2 Semester 2
12592 v.4 Brand Management 260 3.0 25.0
12989 v.4 Advertising (Media Planning) 250 3.0 25.0
SELECT 1 ELECTIVE 25.0
SELECT 1 OPTION 25.0 100.0
Year 3 Semester 1
12634 v.3 Advertising (Strategic) 310 3.0 25.0
12990 v.4 Advertising (Cross Cultural) 300 3.0 25.0
4373 v.6 Advertising (Account Planning) 340 3.0 25.0
SELECT 1 ELECTIVE 25.0 100.0
Year 3 Semester 2
12034 v.5 Business Capstone 301 3.0 25.0
12633 v.4 Advertising (Campaign Development) 391 3.0 25.0
SELECT 1 ELECTIVE 25.0
SELECT 1 OPTION 25.0 100.0
Optional Units (No Year Level Specified) Hrs/Wk Credit
10854 v.6 Public Relations (Techniques) 220 3.0 25.0
10855 v.7 Public Relations (Principles) 201 3.0 25.0
12593 v.5 Marketing - Professional Practice 300 3.0 25.0
12981 v.2 Internet Marketing 350 3.0 25.0
311607 v.1 Tourism and Leisure Marketing 241 3.0 25.0
4375 v.4 Marketing of Services 311 3.0 25.0
9764 v.8 Consumer Behaviour 201 3.0 25.0
9807 v.6 Marketing Research 200 3.0 25.0