Course descriptionFirst year subjects
Minimum requirements for a marketing major
Introductory Macroeconomics
Introductory Microeconomics
Quantitative Methods 1
Principles of MarketingSecond year subjects
Minimum requirements for a marketing major
Organisational Behaviour One of:
Introductory Econometrics
Quantitative Methods 2
Market Research or
Managerial Decision Analysis
Third year subjects
Minimum requirements for a marketing major
Three subjects chosen from:
Advertising and Promotions
Services and Relationship Marketing
Product Management
Retail Management
Neuromarketing
Marketing Channels
Marketing and Society
Knowledge of marketing is important for both marketing professionals and generalist managers who need to be involved in making decisions about marketing strategy for their organisation.
Management and marketing studies are an ideal starting point for students seeking careers in the fields of human resource management, international management, marketing, operations management and organisational development. They are also a valuable complement to studies in another area, such as accounting or finance.