Bachelor of Marketing, Advertising and Public Relations
ObjectivesMarketing professionals are employed by organisations to develop and manage marketing and communication strategies, with advertising and public relations the cornerstone of business communications. These elements are strategically integrated into this cross-discipline course combining managerial with creative skills. Advertising combines art, science, strategy, and communications practice. It has potential applications far wider than simply employment in an advertising agency. It includes elements of production, marketing, public relations, visual arts, communications research and interactive multi-media to develop and showcase the strengths of individual students. Public Relations develops communication in a variety of contexts, researches the effectiveness of communication, and plans the strategy behind communication campaigns. Graduates will have the ability to critically analyse, evaluate and compile new communication strategies; to function as a skilled communicator; and to establish and manage media relations industries is also enhanced by this cross-discipline course which allows students to diversify their creative skills and business knowledge.
Entry requirementsMinimum admission requirements apply to enter this course
Academic titleBachelor of Marketing, Advertising and Public Relations
Course descriptionThis course structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
The Bachelor of Marketing, Advertising and Public Relations degree requires a minimum of 360 credit points (24 units) and normally requires three years of full-time study or the part-time equivalent.
12 units Marketing
Unit Description Points
MKT1600 Marketing Principles & Practices 15
MKT2600 Buyer Behaviour 15
MKT2601 Marketing Intelligence 15
MKT2602 Marketing Communications 15
MKT3120 International Marketing 15
MKT3600 New Product Development 15
MKT3601 Marketing Strategy 15
MKT3603 Customer Relationship Management 15
Plus 4 units selected from:
MKT3233 Retail Marketing III 15
MKT3604 Social and Not for Profit Marketing 15
MKT3606 Current Issues in Marketing 15
MKT3235 Selling and Sales Management 15
MKT3602 Distribution Management 15
MKT3195 Services Marketing 15
Or up to four elective units as approved by the course coordinator
12 units Advertising & Public Relations
Unit Description Points
CMM1107 Creative Thinking 15
CMM1112 Communication Strategies 15
CMM2116 Foundations of Advertising 15
ADV2107 Strategic Branding 15
ADV2120 Advertising Management 15
CMM2120 Integrated Marketing Communications 15
PRN2120 Foundations of Public Relations 15
PRN2121 Public Relations Techniques 15
ADV3112 International Advertising 15
ADV3406 Media Buying and Planning 15
PRN3104 International Public Relations 15
PRN3105 Public Relations Event Management 15