ObjectivesDesigned for business practitioners who wish to further their knowledge and understanding of marketing. This course is relevant to those seeking an introductory exposure to the subject area or to those with experience in sales and/or marketing roles but without formal degree qualifications to acquire an academic grounding in the marketing discipline to support their work place roles. The course aims to provide a balance between theory and practice. Participants are exposed to case study material in each area and through seminars, discussions and assigned project work.
Entry requirementsBachelor degree OR equivalent prior learning including at least five years appropriate professional experience.
Academic titleGraduate Certificate of Business (Marketing)
Course descriptionRelated careers
Marketing Manager/Executive, Sales Manager/Executive, Business Development Officer, Marketing & Management Consultant, Customer Relationship Manager, Distribution Channel Coordinator, Product & Brand Manager, Advertising Manager/Executive, Public Relations & Publicity Coordinator, Promotions Officer/Coordinator, Media Liaison Co-ordinator, Advertising Account Executive, Marketing Researcher, Events Manager, Corporate Communications Manager, Social & not-for-profit Marketing Officer, Retail Manager
This course is not available for on-campus study by students on an International student visa.
This course structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
The Graduate Certificate of Business (Marketing) comprises of 60 credit points (4 units).