ObjectivesThe Graduate Certificate of Marketing provides an understanding of the theoretical, practical and research frameworks which underpin marketing. Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.
Entry requirementsApplicants for the Graduate Certificate of Marketing must hold a three year Bachelor's degree (or equivalent) with no marketing major or for those without a degree 7 years relevant work experience in a marketing environment.
Academic titleGraduate Certificate of Marketing
Course descriptionFees and charges
Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is the standard full time load for one year of study. If you are studying a graduate certificate of 4 credit points, your total course EFTSL is 0.5.
This is a fee-paying course. Domestic students may be eligible for FEE-HELP assistance in paying these tuition fees. For more information about FEE-HELP go to http://www.deakin.edu.au/future-students/fees/.
Fee paying place - Domestic (DFP)
A Fee paying place is one for which the university does not receive any government funding. As such, students enrolled in these places are required to contribute the full cost of their course.
Fee paying places are available to domestic students. Domestic students are those who are Australian citizens, New Zealand citizens or holders of a permanent visa.
* The 'indicative annual course fee' cited has been provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2009, and reflects the cost involved in undertaking a full-time quota of units within the specified discipline.
The actual fees charged by Deakin University will depend upon the discipline from which each individual unit is chosen, and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines. The cost of each unit offered in 2009 can be viewed at http://www.deakin.edu.au/current-students/handbooks2009/search.php.
Please note that the fees per unit/credit point may increase annually due to rises in the cost of course delivery and service.
Deakin assumes no responsibility for persons relying on 'indicative course fees' to calculate the total future cost of their course.
Career opportunities Marketing graduates are in demand because of the wide range of industries which have adopted the value-adding approach to customers that modern marketing involves. They are seen as professionals who are adept at the development of relationships between buyers and sellers, and in managing these relationships in such a way that both parties profit by the exchange.
Course rules
The Graduate Certificate of Marketing requires completion of 4 credit points of units comprising a 1 credit-point core unit and 3 credit points of elective units. Students successfully completing this course can articulate into the Master of Marketing but will not be granted advanced standing for units completed.
Course structure
Core unit
MPR732/MPK732 Marketing Management *
Elective units
Plus 3 credit points of units from:
MLM790 Trade Practices Law
MMK733 Strategic Marketing
MMK737 Online Marketing
MPK701 Research Design and Analysis
MPK712 Advertising and Consumer Behaviour
MPK736 International Marketing
MMK751 Services Marketing
or
MPK711 Strategic Customer Service
*MPR code denotes residential version of the unit
Admission requirements - general
Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
For more information on the Deakin Admissions Policy visit The Guide
Admission requirements - specific
Applicants for the Graduate Certificate ofMarketing must hold a three year Bachelor's degree (or equivalent) with no marketing major or for those without a degree 7 years relevant work experience in a marketing environment.
Advanced standing - general
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the Advanced Standing System which outlines the credit that may be granted towards a Deakin University degree.
How to apply
Applications must be made directly to the university through the Applicant Portal referring to closing dates for applications as dates for particular courses may vary.
Your faculty may require further information from you when submitting your application. Please refer to the faculty information website for further details.
Further study
M728 Master of Marketing (No credit will be granted for units completed)