ObjectivesDesigned for business practitioners who wish to further their knowledge and understanding of marketing and develop specialist skills in the subject area. Provides a balance between theory and practice - students are exposed to research and case study material through seminars, discussions and assigned project work. Current working professionals will have a distinct advantage because of their experience in their respective industries, however the course is also ideal for new degree holders who wish to pursue a career in marketing and business.
Entry requirementsBachelor degree OR equivalent prior learning including at least five years appropriate professional experience.
Academic titleGraduate Diploma of Business (Marketing)
This course is available for on-campus study by students with an International student visa.
This course structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
The Graduate Diploma of Business (Marketing) comprises of 120 credit points (8 units).
Unit Description Points
GRADUATE DIPLOMA OF BUSINESS (MARKETING)
Six (6) core units:
MKT5100 Marketing Principles and Practices 15
MKT5706 Consumer Behaviour 15
MKT5707 Promotional Marketing 15
MKT5709 Services Marketing 15
MKT5130 Marketing Research 15
LAW5221 Trade Practices and Marketing Law 15
Plus select two (2) units from:
MKT5600 Selling and Sales Management 15
MKT5708 International Marketing 15
MKT5713 Supply and Distribution 15
MKT5714 Retailing 15