ObjectivesThe Master of Communication also includes Master of Communication (Advertising), Master of Communication (Corporate Communication), Master of Communication (Journalism), Master of Communication (Media), and Master of Communication (Public Relations) The Master of Communication degree has been developed in consultation with industry groups ensuring that it has an appropriate mix of practice and theory, therefore providing the ideal balance of theoretical knowledge, practical skills, problem solving abilities, interpersonal skills and a high level of written communication.
Practical experienceWork Experience and Internships Some students without practical workplace experience, or with workplace experience in a field different from their studies, choose to undertake an internship as part of their degree. This intensely practical professional development approach fosters graduates who are ready, willing and able to hit the ground running and make an immediate impact in the workplace.
Entry requirementsCompletion of an undergraduate degree program at an approved institution with a record of performance at least at Credit (65%) level, subject to the decision of the Dean or designate.
Academic titleMaster of Communication (Advertising)
Course descriptionCareer Outcomes
Knowledge of communication is beneficial to any career and plays a vital role in the functioning of any government, business or industrial organization. Being an effective communicator will only enhance your career no matter what profession you choose.
Attendance
Most students undertake four subjects per semester (equivalent to 40 credit points). You may, however, enrol in fewer subjects and extend your degree over a longer period.
Bond's Teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.
Program Structure
12 Subjects, 120 Credit Points
Core (2)
Students must complete the following two (2) coursework subjects in the first 2 semesters of enrolment:
* HUMR 71-100 Research Methods in Humanities and Social Sciences
* HUMR 71-110 Epistemology and Theory of Knowledge
Foundation (3)
* COMN 71-101 Theoretical Constructs in Communication
* COMN 71-203 Sociology of Mass Communication
* COMN 71-550 Communication Research Seminar
Specialist Advertising Major (3)
Three (3) subjects drawn from ADVT71- subjects or:
* COMN 71-206 Advanced Political Communication & Advertising
* COMN 71-270 Group Communication and Transformative Leadership
* COMN 71-306 Communication and Leadership in Organisations
* COMN 71-314 Advanced Corporate & Professional Writing
* COMN 71-321 Corporate & Agency Training & Consultancy
* PUBR 71-100 Public Relations Theory & Techniques for Graduates
* PUBR 71-313 Advanced Crisis & Risk Communication
PLUS ONE OF THE FOLLOWING OPTIONS (4)
1. Three (3) subjects for a second specialist major from the list below:
Public Relations
Three (3) subjects drawn from PUBR71- subjects
Journalism
Three (3) subjects drawn from JOUR71- subjects
Media
Three (3) subjects drawn from:
* ADVT 71-140 Internet Communication Campaigns for Graduates
* COMN 71-206 Advanced Political Communication & Advertising
* COMN 71-302 Communication Technology - Policy and Planning
* COMN 71-311 Video Games Theory & Policy
* JOUR 71-101 Mass Media Institutions
* JOUR 71-230 Journalism Ethics and Law
* JOUR 71-305 Print Journalism Production
Corporate Communication
Three (3) subjects drawn from:
* COMN 71-190 Gender Communication - Policies and Issues
* COMN 71-204 Foundations of Intercultural Communication
* COMN 71-205 Interpersonal Communication Strategies
* COMN 71-206 Advanced Political Communication & Advertising
* COMN 71-270 Group Communication and Transformative Leadership
* COMN 71-271 Intercultural Communication Training
* COMN 71-306 Communication and Leadership in Organisations
* COMN 71-310 Corporate Conflict Resolution
* COMN 71-314 Advanced Corporate & Professional Writing
* COMN 71-321 Corporate & Agency Training & Consultancy
* PUBR 71-100 Public Relations Theory & Techniques for Graduates
* PUBR 71-313 Advanced Crisis & Risk Communication
* COMN 71-213 Methods in Communication Research
as well as one (1) elective selected from the H&SS list of postgraduate subjects.
OR
2. Any four (4) subjects selected from HSS list of postgraduate subjects from, two (2) of which must be drawn from ADVT, COMN, PUBR or JOUR.
Research
3. For students who have achieved a minimum GPA of 2.5 or above in completed subjects, they may complete the degree by untaking a dissertation by enrolling in
* HUMR71-701 Masters Research Dissertation A,
* HUMR71-702 Masters Research Dissertation B,
* HUMR71-703 Masters Research Dissertation C and
* HUMR71-704 Masters Research Dissertation D