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Master of Marketing
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Objectives
CSU’s Marketing programs aim to prepare graduates to meet challenges in a broad range of management positions requiring advanced marketing skills.
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Academic title
Master of Marketing
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Course description
Including
Graduate Diploma of Marketing [exit point only] GradDipMkt
Graduate Certificate in Marketing GradCertMkt
About the course
Master of Marketing
The Master of Marketing provides an in-depth program for professionals from marketing and other areas who are looking to enhance their marketing knowledge and skills and respond to changes in the marketing environment.
A comprehensive range of marketing subjects is offered with some flexibility to enable students to tailor their program to their particular needs. The program is designed to enable students to draw on their workplace experience and enhance their marketing practice through engagement with theoretical frameworks and emerging debates in the marketing discipline.
Upon completion of this program graduates will be able to:
* design and implement marketing programs across all types of marketing environments
* specify, evaluate and interpret information used for addressing marketing problems
* link their marketing disciplinary knowledge with knowledge in other fields of business and enact this knowledge in specific workplace situations
* adapt their marketing disciplinary knowledge in a range of subjects areas to the changing marketing environment
Graduate Certificate in Marketing
The Graduate Certificate in Marketing provides an entry point for graduates from non-business disciplines who wish to undertake a short program of study that will develop their capabilities in foundational areas of marketing.
This program also provides a pathway for students with significant industry experience who do not hold an undergraduate degree. Students who successfully complete the Graduate Certificate in Marketing are eligible to progress to the Master of Marketing.
Upon completion of the Graduate Certificate program graduates will be able to:
* understand the nature of marketing and marketing management
* design and implement marketing programs across a variety of marketing contexts
* understand the individual, social, organisational and cultural factors that influence customer behaviour and decision making
* specify, evaluate and interpret information used for addressing marketing problems
Professional recognition
The Master degree is accredited by the Australian Marketing Institute.
Graduation requirements
To graduate students must satisfactorily complete 96 points (12 subjects) for the Master degree and 32 points (four subjects) for the Graduate Certificate.
Distance education study
The following information gives you an overview of studying by distance education. For more detailed information please visit our CSU distance education website.
Internet access
CSU places great emphasis on services to its students. It is a leader in the provision of online services and, in particular, the use of the internet in the support of teaching, administration and communications with students.
The online environment is so integrated into all aspects of student life and the learning experience at CSU that the University now assumes that all students at CSU will be able to have ongoing access to an internet connected computer capable of communicating with CSU online systems.
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