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Master of Marketing
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Objectives
The Master of Marketing is a specialized program that prepares students for senior level positions in marketing management, services marketing, brand/product management, market research and marketing communication. In the 21st century, successful marketing in every sector depends on building enduring relationships with customers. This program has been designed to develop the knowledge base and executive skill set necessary for a marketing manager to build and foster the lifetime value of an organisation’s customers. Course content includes seminars, case study and practical projects, using a mix of individual and team-based work. The classroom experience is highly interactive and it is supported by presentations from industry experts.
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Entry requirements
Admission to the Master of Marketing requires an undergraduate degree from a recognised institution and a minimum two years of work experience, preferably in a managerial role. Assessment for admission also will be based on references, the candidate’s statement of objectives and, whenever possible, a personal interview. Students without an academic background in business may obtain the necessary educational background by completing a Graduate Certificate in Business. This program consists of four foundation business subjects which are offered in the January and September semesters. On successful completion of the Graduate Certificate in Business, students will be qualified to begin the Master of Marketing. Enrolment International Students: To fulfil your student visa requirements, you’ll need to enrol in 30cp per semester. However, you may enrol in 40cp per semester (with your Program Advisor’s authorisation) which will reduce the time to complete your program. Domestic Students have the option of undertaking either 30 or 40cp per semester.
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Academic title
Master of Marketing
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Course description
Professional Outcomes
Potential employers of marketing graduates are found in every industry sector including electronic commerce, consumer packaged goods, government and public services, fashion, electronic goods, entertainment, consulting, retail, financial and professional services, and healthcare. Also, many marketing graduates pursue career paths in firms that specialize in marketing, advertising and public relations.
WORK EXPERIENCE & INTERNSHIPS
Some students who desire additional or specialized practical experience, or who possess workplace experience in a field different from their studies, often choose to undertake an internship as part of their degree.
Course Structure
Students must complete the following subjects (4.5 units):
* Consumer Behaviour
* Market Research
* Marketing Strategy
* Customer Relationship Management
* Executive Skills and Leadership Workshop 2
Students must choose at least 5.5 units (55cp) from an assortment of Marketing and Business electives. Some examples of the electives which may be offered include:
* Internet Marketing
* Marketing Communication
* Global Marketing
* Contemporary Issues in Marketing Management
* International Study Tour
* Personal Selling
* Game Theory and Decision Making
* Negotiation and Persuasion
* International Brand Management
Students may take 2 electives chosen from any Faculty. These subjects must be approved by the Program Advisor.
Students without an academic background in business also must complete the following foundation business subjects prior to starting the Master of Marketing. These subjects constitute a Graduate Certificate Program and all of them are offered in January and September semesters.
* MKTG71-600 – Marketing Fundamentals
* ACCT71-600 - Accounting Principles
* BUSN71-600 - Analysis and Application
* ECON71-600 - Economics
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