Course description
About the course
The Bachelor of Arts (Communication – Advertising) course has been recognised by the University as a Nationally Outstanding course.
The course familiarises students with the key areas of the advertising industry: research, strategy, client management, media, creative and production. The course is industry-based and practical with students developing practical skills.
Students work with real clients on real projects and extend their industry insight and understanding through an intense workshop and internship program.
Where it will take you
You can work in:
* advertising agencies (creative, media, digital and interactive)
* the media and media buying organisations
* advertising and market research companies
* direct response, sales promotion and other marketing consultancies
Course components
The Bachelor of Arts (Communication – Advertising) course is made up of 24 subjects. You will study subjects in areas including: buyer behaviour, design, advertising creative, strategic planning, channel planning and purchasing, client management and international marketing.
Professionals teaching you
The course is taught by dedicated professionals with a wide range of industry experience including Rod McCulloch and Brett Van Heekeren.
Your course is recognised by industry
This courses is accredited by the International Advertising Association (IAA). Students automatically receive a Diploma in Marketing Communications from the IAA in addition to their Bachelor of Arts (Communication - Advertising) if they complete the approved Marketing elective sequence.
The latest facilities
To make sure you are experienced using the equipment and techniques found in the workplace, our facilities include:
* on campus community radio station
* online newsroom
* television studio
* satellite television room
* multimedia production area
* on campus fully-equipped marketing communication advertising agency
Hands-on experience
Students work with real clients on real projects to produce comprehensive advertising campaigns in Kajulu Communications, our award-winning on campus marketing communication agency.
Practical experience
Internships of a minimum of four weeks are undertaken by third-year students within major advertising and media agencies. Longer-term internships (from six weeks to six months) in Asia/Pacific, Europe and the USA may also be competitively offered to third-year students.
Graduation requirements
To graduate, students must satisfactorily complete 192 points (normally equal to 24 subjects).
Further studies
An Honours year is available
Master of Arts (Honours)
Doctor of Communication
Graduate Comment
"I chose CSU because of the brilliant reputation of the course within the industry. The work experience students do gives you the edge to land a job with a top-notch organisation."
Sally Dear
Bachelor of Arts (Communication - Advertising)
