Course description
Majors
Students must complete one of the approved majors from the following areas:
* Business Information Systems
* Business Law
* Electronic Commerce
* Entrepreneurship
* International Business
* Management
* Marketing
* Marketing Communication
* Real Estate
* Service & Supply Chain Management
Enrolment
International Students: To fulfil your student visa requirements, you’ll need to enrol in 40cp per semester. Domestic Students: You have the option of undertaking either 30 or 40cp per semester.
Bond’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.
Professional Outcomes
Careers
* Human Resource Management
* Business Management
* Advertising
* Brand and Product Management
* Market Research
* Electronic Commerce
* Strategic Planning
* Communications and Information Management
* Real Estate
Professional Recognition
* Australian Institute of Management (for Management major)
* Australian Marketing Institute (for Marketing major)
Work Experience & Internships
Some students without practical workplace experience, or with workplace experience in a field different from their studies, choose to undertake an internship as part of their degree.
This intensely practical professional development approach fosters graduates who are ready, willing and able to hit the ground running and make an immediate impact in the workplace.
Combined Degrees
Students can combine this degree with any other undergraduate degree at Bond (except Medicine) to suit their professional and personal interests. Bond's three-semester academic year allows students to complete two degrees in the same time it would take to complete just one degree at other universities (dependant upon degree combination).
Course Structure
Core Subjects (4)
Every Bachelor degree student at Bond is required to complete at least (1) subject from each of the following four discipline subjects:
Communication
CORE11-100 Communication Skills or
CORE11-101 Public Speaking
Outcomes: To communicate effectively in writing, speaking and visual; to understand the nature of communication processes and sources of difficulty in communication.
Information Technology
CORE11-110 Information Technology 1 or
CORE11-111 Business Applications of IT
Outcomes: To work effectively with contemporary information technology; to evaluate critically the current and future role of computing technology in the storage, retrieval and processing of information.
Values
CORE11-120 Cultural and Ethical Values or
CORE11-120 Contemporary Issues in Law and Society
Outcomes: To appreciate the foundation of moral, ethical and social theories and their relevance to issues of public concern and debate; to use theoretical ideas in formulating arguments about how particular issues should be resolved.
Organisations
CORE11-130 Strategic Management or
CORE11-131 Entrepreneurship
Outcomes: To appreciate the natural, dynamic and strategic positioning of organisations within their environments; to appreciate the nature of effective work in groups.
Foundation Subjects (7)
Students must complete the following 7 subjects:
LAWS10-100 Business Law
STAT11-111 Business Statistics
INFT11-120 Information Systems Development
ACCT11-100 Introduction to Accounting
MKTG11-100 Marketing
MGMT11-101 Organisational Behaviour
ECON11-100 Principles of Economics
Advanced Discipline Subjects (4)
Students must complete 4 of the following 6 subjects:
ACCT12-200 Cost Management Systems
MGMT13-305 Human Resource Management
FINC11-100 Introduction to Finance
IBUS12-250 Introduction to International Business
MKTG13-303 Market Research & Analysis
INFT13-308 Operations Management
Major Subjects (5)
5 subjects from one of the following majors:
* Management
* Marketing
* Marketing Communication
* International Business
* Entrepreneurship
* Real Estate
* Service and Supply Chain Management
* Business Information Systems
* Electronic Commerce
* Business Law
Management
Students must complete 5 of the following subjects:
* ENFB13-304 Business Plan Development
* MGMT13-321 Negotiation
* IBUS13-354 Intro to Cross Cultural Management
* MGMT13-307 Concepts of Strategy
* MGMT13-311 Strategic Change
* MGMT13-320 Leadership
* IBUS13-356 Global Business Strategy
* MGMT11-201 Business Ethics & Corporate Social Responsibility
Marketing
* MKTG12-301 Consumer Buyer Behaviour
* MKTG13-320 Strategic Marketing
Plus 3 subjects from:
* MKTG13-302 Promotional Design and Planning
* MKTG13-305 Brand and Category Management
* MKTG13-306 Services Marketing
* MKTG13-310 Sales Management
* MKTG13-312 Internet Marketing
* IBUS13-353 International Marketing
* MKTG13-600 Special Topic in Marketing
Marketing Communication
* COMN11-101 Human Communication
* ADVT11-100 Advertising Principles and Practice OR
* PUBR11-100 Public Relations Practice and Event Mgmt
Plus 3 subjects from:
* MKTG13-302 Promotional Design & Planning
* PUBR13-312 Public Relations Campaigns & Strategies
* UBR12-250 Public Relations Writing
* PUBR12-235 Media Relations
* ADVT12-200 Direct Response Advertising
* ADVT12-241 Media Planning & Buying
* ADVT13-101 Advertising, Brand Image & Cultural Space
International Business
* IBUS13-354 Intro to Cross Cultural Management
* IBUS13-351 International Trade
Plus 3 subjects from:
* IBUS13-353 International Marketing
* FINC13-307 International Finance
* IBUS13-361 Doing Business in Australia
* IBUS13-356 Global Business Strategy
* INTR11-100 International Relations
* LAWS10-105 Introduction to Cross-Border Business Law
* IBUS13-612 Int’l Business Study Tour
* IBUS13-313 Europe Study Tour
Entrepreneurship
* ENFB13-300 Growth Strategies for Entrepreneurial Ventures
* ENFB13-304 Business Plan Development
* ENFB13-305 Financing Entrepreneurial Ventures
Plus 2 subjects from:
* ENFB13-301 Professionalising the Family Business
* MGMT13-321 Negotiation
* ENFB13-603 Creativity and Innovation
* MGMT11-201 Business Ethics & Corporate Social Responsibility
Real Estate
Students must complete the following 5 subjects:
* SSUD11-100 Principles of Sustainable Property
* SSUD12-103 Managing Projects
* SSUD12-304 Assets and Facilities Management
* SSUD11-101 Understanding Buildings
* SSUD11-200 Principles of Property Valuation
Business Information Systems
* INFT13-322 Strategic IS Management
* INFT13-363 Business Processes/IT in Operations
Plus 3 subjects from:
* INFT11-125 Database Management 1
* INFT12-221 E-Business
* INFT13-323 Business Intelligence and Data Warehousing
* LAWS13-421 Info Technology and the Law
Electronic Commerce
* INFT12-221 E-Business
* INFT13-321 Business Systems & Processes
* MKTG13-312 The Internet and Marketing
Plus 2 subjects from:
* INFT11-132 Web Applications
* INFT12-230 Networks & Applications
* ADVT11-140 Advertising and Promo on the Internet
* LAWS13-429 Electronic Commerce and the Law
Business Law
Choose 5 subjects from the following:
* LAWS11-315 Business Associations
* LAWS11-316 Corporations Law
* LAWS13-405 Takeovers and Securities
* LAWS13-408 Competition Law
* LAWS13-415 Principles of Tax Law
* LAWS13-416 Taxation of Business Entities
* LAWS13-417 Taxation of International Bus
* LAWS13-435 Banking and Finance Law
* LAWS13-446 International Trade & Business Law
Service and Supply Chain Management
Students must complete the following 5 subjects:
* SSUD12-103 Managing Projects
* INFT13-321 Business Systems & Processes
* INFT13-363 Business Processes/IT in Operations
* INFT13-364 Technology Management
* INFT13-366 Service and Supply Chain Management
Electives (4)
Four subjects may be selected from any faculty within the University. Students are encouraged to undertake a second major by completing a minimum of four additional subjects from the majors offered in the Bachelor of Commerce and the Bachelor of Business, with at least two of these subjects at the 300 level.
