Bachelor of Commerce (Marketing)

Comments about Bachelor of Commerce (Marketing) - On Campus - Parkville - Victoria

• Academic title
  Bachelor of Commerce (Marketing)
• Course description
  First year subjects
  Minimum requirements for a marketing major
  Introductory Macroeconomics
  Introductory Microeconomics
  Quantitative Methods 1
  Principles of MarketingSecond year subjects
  Minimum requirements for a marketing major
  Organisational Behaviour
  One of:
  Introductory Econometrics
  Quantitative Methods 2
  Market Research or
  Managerial Decision Analysis
  
  Elective marketing subjects
  Consumer Behaviour
  Strategic Marketing
  Global Marketing
  Business-to-Business Marketing
  Brand Management
  
  Third year subjects
  Minimum requirements for a marketing major
  Three subjects chosen from:
  Advertising and Promotions
  Services and Relationship Marketing
  Product Management
  Retail Management
  Neuromarketing
  Marketing Channels
  Marketing and Society
  
  Knowledge of marketing is important for both marketing professionals and generalist managers who need to be involved in making decisions about marketing strategy for their organisation.
  Management and marketing studies are an ideal starting point for students seeking careers in the fields of human resource management, international management, marketing, operations management and organisational development. They are also a valuable complement to studies in another area, such as accounting or finance.

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