Bachelor of Marketing, Advertising and Public Relations

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Edith Cowan University Joondalup Campus

Comments about Bachelor of Marketing, Advertising and Public Relations - On Campus - Joondalup - Western Australia

• Objectives
  Marketing professionals are employed by organisations to develop and manage marketing and communication strategies, with advertising and public relations the cornerstone of business communications. These elements are strategically integrated into this cross-discipline course combining managerial with creative skills. Advertising combines art, science, strategy, and communications practice. It has potential applications far wider than simply employment in an advertising agency. It includes elements of production, marketing, public relations, visual arts, communications research and interactive multi-media to develop and showcase the strengths of individual students. Public Relations develops communication in a variety of contexts, researches the effectiveness of communication, and plans the strategy behind communication campaigns. Graduates will have the ability to critically analyse, evaluate and compile new communication strategies; to function as a skilled communicator; and to establish and manage media relations industries is also enhanced by this cross-discipline course which allows students to diversify their creative skills and business knowledge.
• Entry requirements
  Minimum admission requirements apply to enter this course
• Academic title
  Bachelor of Marketing, Advertising and Public Relations
• Course description
  This course structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
  
  The Bachelor of Marketing, Advertising and Public Relations degree requires a minimum of 360 credit points (24 units) and normally requires three years of full-time study or the part-time equivalent.
  
  12 units Marketing
  Unit            Description                                             Points
  MKT1600    Marketing Principles & Practices                 15
  MKT2600    Buyer Behaviour                                         15
  MKT2601    Marketing Intelligence                                15
  MKT2602    Marketing Communications                         15
  MKT3120    International Marketing                              15
  MKT3600    New Product Development                         15
  MKT3601    Marketing Strategy                                    15
  MKT3603    Customer Relationship Management         15
  
  Plus 4 units selected from:
  MKT3233    Retail Marketing III                                    15
  MKT3604    Social and Not for Profit Marketing            15
  MKT3606    Current Issues in Marketing                      15
  MKT3235    Selling and Sales Management                 15
  MKT3602    Distribution Management                          15
  MKT3195    Services Marketing                                    15
  Or up to four elective units as approved by the course coordinator
  
  12 units Advertising & Public Relations
  Unit            Description                                             Points
  CMM1107    Creative Thinking                                      15
  CMM1112    Communication Strategies                        15
  CMM2116    Foundations of Advertising                       15
  ADV2107    Strategic Branding                                     15
  ADV2120    Advertising Management                           15
  CMM2120    Integrated Marketing Communications     15
  PRN2120    Foundations of Public Relations                 15
  PRN2121    Public Relations Techniques                      15
  ADV3112    International Advertising                          15
  ADV3406    Media Buying and Planning                       15
  PRN3104    International Public Relations                   15
  PRN3105    Public Relations Event Management         15

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