Objectives
Provides students with the essential knowledge, competencies and professional attitudes required by middle and senior levels of management. Commences with an introduction to the sport industry and focuses upon an application of the key aspects of management, marketing, communication, planning, economics and finance, community engagement, facility planning, research methods, legal aspects, venue and event management, and business planning. Students also undertake a range of practical industry placements which provide them with necessary workplace experiences, as well as vital networking opportunities. Students also have the opportunity to further specialise in various fields (such as marketing, management, public relations, mass communication, eco-recreation, tourism management, human resource management, sports science, or human performance) to give their studies a stronger industry focus in that area.