Graduate Diploma of Business (Marketing)

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Edith Cowan University Mount Lawley Campus

Comments about Graduate Diploma of Business (Marketing) - On Campus - Perth - WESTERN AUSTRALIA - Western Australia

• Objectives
  Designed for business practitioners who wish to further their knowledge and understanding of marketing and develop specialist skills in the subject area. Provides a balance between theory and practice - students are exposed to research and case study material through seminars, discussions and assigned project work. Current working professionals will have a distinct advantage because of their experience in their respective industries, however the course is also ideal for new degree holders who wish to pursue a career in marketing and business.
• Entry requirements
  Bachelor degree OR equivalent prior learning including at least five years appropriate professional experience.
• Academic title
  Graduate Diploma of Business (Marketing)
• Course description
  Related careers
  Marketing manager
  
  This course is available for on-campus study by students with an International student visa.
  This course structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
  
  The Graduate Diploma of Business (Marketing) comprises of 120 credit points (8 units).
  
  Unit          Description                                                 Points
  GRADUATE DIPLOMA OF BUSINESS (MARKETING)
  Six (6) core units:
  MKT5100    Marketing Principles and Practices                 15
  MKT5706    Consumer Behaviour                                      15
  MKT5707    Promotional Marketing                                   15
  MKT5709    Services Marketing                                         15
  MKT5130    Marketing Research                                       15
  LAW5221    Trade Practices and Marketing Law              15
  
  Plus select two (2) units from:
  MKT5600    Selling and Sales Management                     15
  MKT5708    International Marketing                                15
  MKT5713    Supply and Distribution                                15
  MKT5714    Retailing                                                       15

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