Course description
Four foundation subjects:
Subject Semester Credit Points
316-660 Managerial Economics
The subject provides an introduction to the fundamentals of microeconomics and strategy, and applies this knowledge to a number of business and management issues. Topics to be covered include: the working of competitive markets and the determination ... Semester 1, Semester 2 12.50
316-661 Quantitative Methods for Business
The subject introduces students without a strong mathematical background to some of the methods used to collect, present and analyse data and to provide illustrative applications to decision problems faced by business managers. Topics will be chosen ... Semester 1, Semester 2 12.50
325-606 Organisational Fundamentals
This subject will introduce students to key themes and issues in management and marketing and help them to develop key management skills. The focus will be on understanding the way organisations operate in their economic and social environments and t... Semester 1, Semester 2 12.50
333-692 Financial Decision Making
This subject is designed to equip students with the tools necessary to enable them to make the core investment decisions that managers face on a daily basis as well as the knowledge as to where they can find the information necessary to apply those t... Semester 1, Semester 2 12.50
Two compulsary subjects:
Subject Semester Credit Points
325-621 Organisational Behaviour
This subject will include the major themes within Organisational Behaviour that help students to understand the issues that influence the behaviour of people working in organisations. Major theories and models in key areas of organisational behaviour... Semester 1, Semester 2 12.50
325-640 Marketing Management
This subject provides an introduction to the basic concepts, principles and activities of marketing and how to manage an organisation's marketing effort. Some of the principal topics include the analysis of market opportunities, selecting target... Semester 1, Semester 2, Summer 12.50
Eight Marketing electives (to be selected from the list below):
Subject Semester Credit Points
325-634 Public Relations Management
This subject examines the practices of public relations management. Topics include an introduction to public relations, the evolution of public relations, public relations theory, ethical issues in public relations, public relations strategies and ta... Semester 1 12.50
325-660 Marketing Plans and Strategy
This subject examines the task of preparing and implementing marketing plans. It also introduces students to the tasks of identifying and evaluating a variety of marketing strategies and gives students the opportunity to learn, examine and apply stra... Semester 2 12.50
325-661 Brand Management
This subject focuses on the task of developing and managing brands. It examines the way in which brand decisions may contribute to creating competitive advantage and explains how to analyse industries, make changes in brand strategies over time, and ... Semester 2, Summer 12.50
325-665 Internet Marketing
This subject examines the managerial implications of the Internet revolution in marketing. It analyses the opportunities and challenges presented by Web-based marketing. It focuses on the strategies that organisations can use to integrate Internet an... Semester 2 12.50
325-666 Customer Behaviour
This subject examines the factors affecting the purchase, usage and disposal of products and services. Topics include the introduction and application of customer behaviour concepts to marketing decision making; consumer behaviour models of informati... Semester 1 12.50
325-667 Advertising
This subject concentrates heavily on advertising, but also addresses the issues of personal selling, public relations, and sales promotions. The emphases will be on understanding the theoretical foundation underlying persuasive communications, promot... Semester 1 12.50
325-671 Business to Business Marketing
The subject analyses the environment of business marketing and business markets. It assesses the characteristics of business marketing and examines the market opportunities for business-to-business marketing. Other topics include relationship strateg... Semester 2 12.50
325-680 Marketing Research
Business managers request, assess, purchase and use marketing research to make a wide range of informed decisions about target markets, product offerings and the performance of marketing activities. To be able to do this competently, managers need to... Semester 2 12.50
325-681 International Marketing Management
International Marketing provides students with an introduction to basic marketing concepts as they apply in an international context. More fundamentally, it discusses some of the most important topics facing both international marketing practitioners... Semester 1, Summer 12.50
Two electives:
Two free electives to be taken from the Master of Management elective subject listing.
